Bernie Chase – an American multimillionaire, car dealer, art collector, pop-culture museum curator, and clockwork enthusiast - has cultivated quite a reputation over the years. He might not be the "most interesting man in the world", but he is certainly close, and is definitely a notable southern California eccentric. Yet, southern California is famous for eccentrics of every kind. Why does Bernie Chase stand out? He stands out because he brings and exacting sense of quality and taste to his retail ventures.
Like so many notable California entrepreneurs – William Hewlett and David Packard (of Hewlett-Packard fame), Steve Jobs and Steve Wozniak, to name a few – Bernie Chase's path to success comes from quite humble origins. In 1985, Bernard "Bernie" Chase and his brother, Marc Chase, founded Symbolic – a vintage automotive dealership – in a southern California garage. Today, Symbolic Motors – part of the transnational Symbolic World group – is one of the most noteworthy luxury, classic, and collector car dealerships in California. Their La Jolla showroom – located on the iconic La Jolla Boulevard, just off the Pacific Ocean – features everything from eclectic collectors cars to the very latest high-performance automobiles offered by renowned manufacturers such as Bugatti, Bently, Rolls Royce, Lamborghini, Ferrari, Lotus, Alfa Romeo, and many more. The dealership is a cut above, and their client list proves it – Hollywood celebrities such as Nicolas Cage, Charlie Sheen, and Vanna White have all patronized Symbolic. The Chase brothers' enthusiasm and love for classic and high-performance automobiles is quite evident when visiting their showroom, which represents the ideal automotive lovers' dealership.
Bernie Chase has also displayed his keen eye for fine objects by launching the Symbolic Collection – a purveyor of popular culture artifacts, memorabilia, and alternative / underground art. The Symbolic Collection – which has two locations – one in San Diego, California, the other in London, England – is a combination art gallery and popular culture museum. Symbolic Collection deals in a remarkable array of high-value "investment" collectables and artwork. As such, a visit to Symbolic Collection will feature iconic pop music photography, artifacts from various eras in music (such as Elvis's white piano from his Graceland mansion, and a guitar wielded by Jimi Hendrix), and even obscure oriental collectors items such as ancient Chinese sculptures