Since 2008, Beshou Gedamu has been a mover-and-shaker in the Washington D.C. area. As a catalyst for what was to come, in 2005, Beshou partnered up with two of her closets peers at the time and to launch her first fashion line, bernos, African themed designed t-shirts inspired by childhood memories of Africa. During this time, Beshou begdan honing her craft as an innovative marketing and promotional specialist. As Social Media Manager for the annual Brooklyn Hip-Hop Festival (Brooklyn Bodega), Beshou succeeded in implementing and executing a digital marketing strategy which led to 50% rise in attendance at the festival and a robust online presence.
Although of Ethiopian descent, French was her first language. Being born in Cote d'Ivoire, West Africa with a familial heritage from the East, Beshou attributes this mix culture and exposure as 'the fuel for everything she has done to date'; and the basis for much influence of art, music, and marketing in her life today.
Today, monthly series called : Sonic Diaspora which take places in Washington D.C. on the first Wednesday of every month. Sonic Diaspora is a networking, event, and lifestyle tool that unites people of African descent from all over the world through the vehicles of music and dance.
Beshou grew up in Cote d'Ivoire, Ethiopia, came to the U.S. in 1999 and attended college in Virginia. She's lived in Philadelphia and worked in New York. She currently resides in Washington D.C.