Bianca Prade

Washington, Dc Metro Area

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Hi, I’m Bianca and I’ve been working in corporate and digital communications for 20 years. I’m currently a Senior Vice President in SKDKnickerbocker’s (SKDK) public affairs and strategic communications practice, where I develop traditional and digital media strategies for Fortune 500 companies, non-profits, philanthropic organizations and labor unions.

Prior to joining SKDK, I was Vice President of Digital Strategy for the American Coalition for Clean Coal Electricity. I’ve also held top-level digital strategy positions at competitive companies and digital firms. As senior programming manager at America Online, I managed, developed and launched AOL’s BlackVoices, a community news site for African-Americans. At NavigationArts, a digital media agency, I created digital content strategies for clients such as Marriott, NASDAQ, Sallie Mae and the State Department. I also spent two years as the vice president of digital strategy and operations for the Newspaper Association of America, where I redefined and integrated the organization’s digital product vision.

As a member of the adjunct faculty at American University's School of Communication and The George Washington University's College of Professional Studies, I teach graduate classes on strategic communications and digital/social media.

My work has led to several awards, including PR Newswire's 2013 Earnies Awards and PR News' Social Media Icon Awards for 2013. My body of work has also won Pollie Awards from the American Association of Political Consultants in 2011 for best use of social media and Twitter for the “Clean Coal Technology. It Works.” campaign and in 2012 and 2013 for digital advocacy efforts on federal legislation and regulation. In 2011, I was named to PR Week’s “40 Under 40: Ones to Watch” list.

I graduated with a B.A. in English from the University of Maryland at College Park and an M.A. in interactive communications from American University. I’ve also completed the Leadership for Extraordinary Performance Program and the University of Virginia’s Darden School of Business.

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