Strategic Communications, Entrepreneurship, and Innovation in United Arab Emirates
I am an accomplished marketing communicator with 15+ years of experience in strategic consulting, conventional advertising, digital marketing, business development, operations, and training. Proven entrepreneurial track record of product innovation, enhancing company performance, and business growth. A collaborative leader who places emphasis on team dynamics & leadership, empathy & compassion, attention to detail, personal & professional development. Driven by setting objectives and overachieving results & targets.
I am the founder of the first social media agency & digital marketing consultancy in Saudi Arabia, The Social Clinic (2011-2019).
I was the Media Communications Director & special advisor to the Prime Minister of Lebanon (2016-2020).
Besides being an online reputation & personal branding consultant to several public figures in the entertainment & political sectors, I am also a speaker, trainer & consultant on digital transformation and digital-social strategy development & execution.
Earlier in my career, I worked for multinational communication agencies: DDB, Ogilvy, and Havas.
I was a leading strategist on several successful digital & advertising campaigns in KSA, UAE, & rest of MENA. I have as well lead several digital transformations for government agencies, telecom & FMCG industries.
My clients include G20 KSA, Virgin Mobile, Saudi Airlines, STC, British American Tobacco, Mars, Mobily, Visa, Dior, Lenovo, Nivea, Samsung, Go Telecom, Unilever, Saudi Ministry of Labor, Saudi Ministry of Economy & Planning, Saudi Ministry of Trade, Emaar, Gold's Gym, Halwani Brothers, Rabea Tea, Goody, Kinan Real Estate, Safi Danone, Porsche, General Electric, Microsoft, General Motors, Suntop, Prince Majid Society, SEDCO, LG, The Body Shop, Bridgestone, and others.
I was chosen as the recipient of the Georgetown University “Tropaia Award of Excellence”. The Outstanding Student Award honors a Commencement-eligible degree-seeking student with an exceptional academic record and demonstrated commitment to their industry and field of study, who has made extraordinary contributions to Georgetown or to their community in keeping with the University’s Jesuit value of People for Others.
Currently I work a double role of Regional Managing Director of UTURN (KSA) & Webedia Arabia (UAE).