Barbara Cooperstein Perkins

global

Barbara Cooperstein Perkins

global

Perkins, a former senior advertising executive and charitable activist, is a seasoned magazine editor and writer/ contributor who has launched and guided multiple publications including China Trade Magazine and Atmosphere Magazine,
two successful mainstream business publications, one profiling U.S. corporations doing business in and with China, the other serving the airline traveler sector.

At China Trade, Perkins managed the writing and editorial teams, as well as oversaw various facets of finance, business development, and major corporate collaborations and strategic initiatives for the magazine and it's parent company East Gate Media. Prior to China Trade, Perkins was managing editor of Atmosphere Magazine, the quarterly in-flight magazine of AirTransat, Canada’s second largest airline, with a readership of more than 700,000 passengers per issue.

Earlier in her career, Perkins was a senior staff writer for South Florida CEO Magazine a regional business publication focusing on leading executives, celebrities and philanthropists primarily in the greater Miami-Fort Lauderdale metropolitan area. In that capacity, Perkins, specialized in profiling high-powered CEOs and corporate leaders including extensive analyses of the business, personal, and charitable activities to name a few. Previously, while a staff writer for Miami Monthly another Miami-based publication, Perkins covered a wide array of travel, business and luxury lifestyle stories of both regional and international acclaim.

Prior to this, Perkins worked for more than a decade as a successful advertising and marketing executive and eventually became part of the management team at The New Boston Group. In her numerous leadership roles there, she designed marketing and fundraising programs for a variety of high profile, national non-profit organizations including; The Smithsonian Institution, WGBH Public Television and The Nature Conservancy.

In addition, Perkins served as Director of Research at Fuse Marketing a successful advertising agency which was later transformed into the Aloft Group.