Writer in London, United Kingdom
Brendan Bruce is currently an Associate at LOWeurope.
His whole career has been about mass communications in business and politics. He's advised P&G, Mars Pedigree, Kraft General Foods, Kimberly Clark and many other of the world's top companies: as well as Her Majesty's Government of the United Kingdom; Prime Ministers; and Presidents
Back in 1988, he ran the UK government's campaign to popularise the Single European Act, now acknowledged as one of the most successful government campaigns ever.
A year later, Margaret Thatcher appointed him as Director of Communications for the UK Conservative Party. He worked closely with her on all aspects of political image making.
After working as a private consultant at Head of State level in Africa, he is now working at Low Associates, one of the UK's leading strategic communications and reputation management consultancies.
He's the author of 'On the Origin of Spin' (his first book 'Images of Power', was the first and is still the best book written on political marketing written by an insider). He also writes historical thrillers and the 'Martha' adventure stories for children under the 'Dominic Lagan' name.
He was born in London, the seventh child of the legendary WWII hero Flight Lieutenant Dominic Bruce OBE MC AFM KSG MA RAF, the 'medium sized man' of Colditz Castle fame.