Costa Mesa, California
Peter has a broad range of marketing experience on both the client and agency side. Not only does he serve as strategic council for a variety of companies in varied industries, he serves as the Agency CMO bringing new ideas to light. Gifted in public speaking and training, Peter is often asked to spearhead presentations to management and corporate stakeholders, as well. Peter is an excellent facilitator of our IMW Strategic Summits.
Prior to co-founding IMW, Peter served as a Management Supervisor at Saatchi & Saatchi, where he managed several hi-tech and medical accounts. He also held the position of Marketing Communications Manager for Eastman Kodak over a nine-year period, including seven years in Kodak's International Marketing Group for Asia, Africa and the Middle East.
Peter is also well known for his work with the American Management Association (AMA), one of Integrated MarketingWorks first clients. For more than 20 years, he served as a course leader for a variety of AMA marketing management seminars to educate companies on how to maximize their marketing communications investment. As integrated marketing evolved, so did his courses.
Peter graduated with a BS in International Advertising/Public Relations from Syracuse University and is a former faculty member at the University of California, Irvine Graduate School of Management.
When he's not working, you'll find Peter on his sailboat "Adios" racing somewhere on the Pacific Ocean. He serves as Staff Commodore for the Balboa Yacht Club and Director of Newport Sailing Association. He is also on the Board and Secretary for The Southern Califonia Children's Chorus.
Favorite Quote: You can’t control the wind. You can adjust the sails.
Something you didn’t know: Peter and Kari met at Syracuse University when he stopped by an Advertising Club meeting and skipped ballroom dance class.