Brian W Reaves

Brian is a highly experienced UX-AI Researcher with Australian Government Baseline security clearance with over 25 years in digital. In October 2023, he completed a transformative 10-month sabbatical dedicated to exploring the integration of artificial intelligence (AI) into traditional user experience (UX) research methodologies.

This dedicated period equipped him with specialised skills and techniques to judiciously apply AI tools to accelerate analysis of large datasets, increase research efficiency, and uncover meaningful insights - all while maintaining research integrity.

He merges his strong foundation in qualitative and quantitative user-centred design (UCD) research with AI technology, delivering impactful insights and innovative solutions.

While AI can be a powerful assistant in UX research, he firmly believes that AI cannot replace studies with real users. Their feedback remains crucial for creating meaningful, human-centric experiences.

In his view, maintaining the integrity of human-centred design (HCD) research is paramount, even as he leverages AI technology to drive innovation and enhance user experiences. The symbiotic relationship between AI capabilities and human nuance is key.

Connect with Brian W Reaves to collaborate on projects at the intersection of UX research and AI. He is eager to partner with those who strive to create impactful, user-centric experiences while preserving irreplaceable human perspective and shape the future of UX research.