Chad Willis is the Founder & President of Plus Brand Industries, where he builds and scales patented clarity and confusion-prevention technology across premium consumer and regulated markets.

Founded on the belief that confusion is a solvable problem, his work focuses on creating practical, protected systems that improve verification, accountability, and trust—without disrupting real-world operations.

Over the past several years, Willis has led the development and commercialization of patent-backed technology and nationally distributed consumer brands, operating at the intersection of product design, intellectual property, and disciplined execution.

His approach is simple: build things that work, protect them adequately, and scale them responsibly. Long-term value beats short-term noise—every time.