Maria Martinez

Founder - Chic Urban Living and Agent of Change in Australia

Maria Martinez

Founder - Chic Urban Living and Agent of Change in Australia

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Inspiring Sustainable Living, Climate Action, Innovation for Good and Social Justice. Shop sustainable and ethical homewares & gifts. Be the Change. Become the Movement.

“It all started as a regular online store in 2015. But it didn’t feel right at all so I relaunched a few months later to incorporate my values, interests and made it purpose based. My interests include politics, economics, the world, the environment, innovation, culture, design, gastronomy and travel. I loathe injustice and inequality. I love to read. My turning point was Naomi Klein “This Changes Everything”. I knew things weren’t quite right but didn’t realise just how serious and urgent things had become and the timeline we now face to avoid the worst effects of climate change.

This is why you will see in our social media advocacy for changes in these areas that have been identified by the Sustainable Development Goals. I do not believe that the challenges we face are independent from each other. Regardless of whether it is social, environmental or economic everything is intricately interwoven, interconnected. To change the world a holistic approach will be needed. We need a paradigm shift with a new set of values in our society. My vision is not about 'fighting', the best work is done in collaboration with others. It is a vision to change what is current and the norm into something else, to build a new model because the existing model is obsolete. For this we must challenge the status quo and innovate.

There is a lot of work to be done and apart from a platform where our customers can discover sustainable and ethical products I hope to inspire others about sustainability by providing a Resource Hub that will help everyone move onto the new and to transform our global economy into a force for social good."

  • Work
    • Chic Urban Living