Christy Caplan

Earned Media Specialist/Content Development in Portland, Oregon

Christy Caplan

Earned Media Specialist/Content Development in Portland, Oregon

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Summary: With deep experience managing Earned Media campaigns for consumer lifestyle brands, dog related/animal wellness companies and building products, Christy’s strength is in developing digital marketing strategies and grassroots campaigns that connect with everyday people. From soup to coffee and select technology products, she has brought strategic promotions to life to drive sales for top companies such as Ruffwear Dog Gear, Boyd’s Coffee, Folgers, Procter & Gamble, JELD-WEN Windows and Doors, Northwest Natural and Microsoft. Christy’s unique understanding of social and digital media connects consumers to brands both on and offline and influences buying decisions throughout the customer lifecycle. What makes Christy’s heart race at the end of her day is coming home to her three hounds. www.mylifewithdogspdx.com.

  • #contentmarketing
  • #earnedmedia
  • #animalwelfare
  • #hiking
  • #photography
  • Work
    • Public Relations Professional
  • Education
    • Indiana University Bloomington
    • Portland Community College - CVT