Claire Moffat

In 2013, my life was turned upside down.

At 57, I uncovered that my husband and business partner of 18 years had concealed a significant debt during our property settlement. I lost my home. I lost my business. I lost the future I thought I had.

But I didn’t stay down. I rebuilt — and I found my purpose.

💡 What I Do Now

Today, I help Gen X and 50+ women create powerful second acts. Whether it's launching a new venture, landing a board role, or reigniting a career, I guide women to build real, sustainable professional success — on their terms.

I’ve distilled what I’ve learned from decades in media, leadership, and counselling into a clear, actionable framework. This became the foundation for The Phoenix Project — a book and method designed to help women recognize the barriers holding them back and develop a 10-year prosperity plan that works.

📚 My Background

Before this mission, I had a global career as:

🔍 An investigative journalist

🌐 A digital media pioneer

📰 Founding editor of Appliance Retailer

⚡ Creator of connectedaustralia.com, Australia’s first daily digital CE news platform

👩‍💻 Founder of connectedwomen.net.au, the world’s first tech news site for women

I’ve reported from Japan, the U.S, Europe, China, Southeast Asia, and beyond — bringing global industry insights to Australian leaders. I was also the only woman on the board of a 60-year-old CE industry charity, eventually rising to vice president.

And I became a keynote speaker, advocating globally for women to be seen, heard, and respected by the tech industry.

🚀 Why It Matters

Gen X women are carrying more debt than other generations — from student loans, caregiving, career breaks, and life curveballs. Too often, we’re left out of the conversation around wealth and opportunity.

That stops now.

If you're a woman over 50 ready to reinvent and rise, I’m here to show you it’s not just possible — it’s within reach.

Let’s connect.

🌐 clairemoffat.com
📕 The Phoenix Project — available now

Midlife Reset Clarity Session

1:1 call (60-90 min)

A$97-$147

AI Is Already Making Decisions — Here’s How Women Over 50 Stay In Control

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