Claire Moffat

Coach and Author in Sydney, Australia

In 2013, my life was turned upside down.

At 57, I uncovered that my husband and business partner of 18 years had concealed a significant debt during our property settlement. I lost my home. I lost my business. I lost the future I thought I had.

But I didn’t stay down. I rebuilt — and I found my purpose.

💡 What I Do Now

Today, I help Gen X and 50+ women create powerful second acts. Whether it's launching a new venture, landing a board role, or reigniting a career, I guide women to build real, sustainable professional success — on their terms.

I’ve distilled what I’ve learned from decades in media, leadership, and counselling into a clear, actionable framework. This became the foundation for The Phoenix Project — a book and method designed to help women recognize the barriers holding them back and develop a 10-year prosperity plan that works.

📚 My Background

Before this mission, I had a global career as:

🔍 An investigative journalist

🌐 A digital media pioneer

📰 Founding editor of Appliance Retailer

⚡ Creator of connectedaustralia.com, Australia’s first daily digital CE news platform

👩‍💻 Founder of connectedwomen.net.au, the world’s first tech news site for women

I’ve reported from Japan, the U.S, Europe, China, Southeast Asia, and beyond — bringing global industry insights to Australian leaders. I was also the only woman on the board of a 60-year-old CE industry charity, eventually rising to vice president.

And I became a keynote speaker, advocating globally for women to be seen, heard, and respected by the tech industry.

🚀 Why It Matters

Gen X women are carrying more debt than other generations — from student loans, caregiving, career breaks, and life curveballs. Too often, we’re left out of the conversation around wealth and opportunity.

That stops now.

If you're a woman over 50 ready to reinvent and rise, I’m here to show you it’s not just possible — it’s within reach.

Let’s connect.

🌐 clairemoffat.com
📕 The Phoenix Project — available now

Midlife Reset Clarity Session

1:1 call (60-90 min)

A$97-$147

AI Is Already Making Decisions — Here’s How Women Over 50 Stay In Control

A course designed specifically for you.

It’s launching soon.

  • Work
    • Claire Moffat
  • Education
    • UTS BA Communications/Journalism
What clients say about me
I worked with Claire throughout 2018 and I learned how to set goals that are in alignment with my values and dreams which I then proceeded to try to take action towards. Claire kept me accountable and on the path I wanted to go. Claire brings a depth of experience, warmth and compassion to her coaching style. She gently but firmly guided me to the next action I needed to take. I found the monthly sessions insightful and very much looked forward to my meetings with Claire.”
Sharon McKinney
I always enjoy my sessions with Claire. She’s very insightful and can explain things that I sort of knew but couldn’t articulate. She picks up negative traits that I didn’t realise were negative. She’s honest. "
Susie O’Sullivan
"Claire provided the roadmap and encouragement to allow me to get out of my 'comfort zone' to speak up within my industry through utilising social media, traditional print media and even television! Within a year I was blogging for Women’s Network Australia with 20,000 members, was an expert commentator on SBS World News on trademarks and was even quoted in a Sydney Morning Herald article."
Binh Rey
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