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New York City
New York City
Colleen Lindsay is a digital marketing and social media strategist with particular expertise in community management, reader and fan engagement, audience development, and brand management, with a deep knowledge of pop culture and genre fiction. Most recently she was Associate Director of Marketing, Social Media & Reader Experience at Penguin's NAL/Berkley Publishing Groups. Previously she was community manager at and helped created Book Country, Penguin's online writing community.
Colleen served as the director of publicity for Random House's Del Rey Books where she specialized in the creative promotion of SF/F, licensed media, pop culture non-fiction, and graphic novels. She's also consulted for several major trade publishers on book marketing, publicity, digital presence and the effective use of social media. She is a frequent guest speaker, panelist, and moderator at writing, publishing, pop culture, and media conferences, where she discusses writing, the future of publishing, social media, and the author's role as marketer in the digital age.
Strengths include pop culture, graphic novels, genre fiction, licensed media, branding, publicity, marketing, social media, online audience development, consumer engagement.