Strategic Marketing Consultant in Atlantic Beach, Florida
As an award-winning marketing strategist, I've been fortunate to work in a variety of industries including healthcare, higher education, manufacturing and agency services. Across these diverse business settings, I've collaborated with executive leaders on strategic planning and led creative teams to align marketing initiatives.
Here are a few things I've learned...
Craft your marketing initiatives to align, support and define your strategic plan. Marketing should bring your plan to life! This ensures you're deploying on organizational priorities and adhering to your mission, vision and values as well.
Stay true to the DNA of your organization. Elevate unique qualities in an authentic manner, giving your prospects and customers a reason to care and engage with your brand.
TELL (AND ASK FOR!) GOOD STORIES.
Encourage engagement through effective storytelling; make it the centerpiece of your marketing. Curate meaningful content - foster dialogue - invite customers to share their experiences.
LEVERAGE INBOUND MARKETING.
Inbound channels include your blog, social media, keywords, CTAs, website, online forms, email and lead scoring. These channels help you move a visitor to a prospect, a prospect to a customer and a customer to a brand ambassador.