Cui Arroyo

Engineer, Digital strategist, and eCommerce in Bentonville, North West Arkansas. USA

Cui Arroyo

Engineer, Digital strategist, and eCommerce in Bentonville, North West Arkansas. USA

Internet Business Sr Leader currently supporting B2B Customer Acquisition and Commercialization at Walmart Inc; covering: Sales, Marketing, Site Merchandising, Digital Experience, Membership and Commercialization & Planning.

Previously in charge of Item Integrity & Content Strategy for Walmart.com. Before that, in charge of eCommerce Operations for Walmart Mexico and Central America. Cui managed Walmex eCommmerce P&L, as well as the individual digital P&L's of the different brands: Walmart, Sam’s Club and Bodega Aurrerá.

As a tech savvy professional, Cui led and delivered five full eCommerce tech stacks for Walmex eCom, three in-house developed and two customising off-the-shelf software. He also led the development of all Walmex eCom mobile apps, as well as a few pet projects like: Walmex’s original integrated "One Site One App" strategy for Walmart, the On Demand and Extended Assortment Operations model, Sam’s Club Digital Strategy, Fulfilment Systems on Cloud, and Online Fraud Prevention with Machine Learning, amongst others.

Cui was also the founding member and former Chairman of Walmart Inc's Digital Ops Forum (previously International Omnichannel Forum).

Background:

Over 20 years of experience in Engineering, Supply Chain Mgmt, Technology and eCommerce for companies such as Rolls-Royce plc, Molson Coors UK, Tesco plc and now Walmart.

Degrees in Industrial Engineering, Environmental Engineering, Aerospace Engineering and Business Administration.

Seen it / done it:

Aerospace Metrology, Aerospace Manufacturing & Management, Food Quality Mgmt, Supply Chain Systems Design and Integration, Computer Graphics & Virtual Reality for Environmental Impact Assessment, and B2B & B2C eCommerce.

  • Work
    • Walmart
  • Education
    • University of Cambridge
    • University of Bristol
    • University of Nottingham
    • Universidad de las Américas Puebla
    • Harvard Business School
Testimonials
Cui is a fast thinker is very knowledgeable in his space. I found him always to be both engaged and engaging, quite open to new ideas and willing to provide his more direct and honest opinion. He is very collaborative and able to create and implement common ideas. It has been a pleasure to work with Cui while I was in Mexico!
Pedro Farah Executive Vice President and Chief Financial Officer at Nutrien
Cui is a very well structured and organised development executive. His rigorous approach to problem solving is admirable and he has a very collegiate manner which allows him to express sometimes difficult messages in a way that is engaging rather than disruptive. On top of that, he is a really charming and very bright individual.
Neil Ashworth, CEO, NED, Board Advisor, eCommerce, Retail & Technology Lead
Cui and I worked on a few eCommerce initiatives involving both U.S. and Mexico. We faced many challenges and obstacles. Cui was the perfect partner during this difficult time. With his deep eCommerce knowledge, he helped steer the project to the right direction, and remained focused on the right goals. Cui exhibits great logical thinking abilities, high level of professionalism, and integrity. When things go wrong, he always remains calm and focused to seek alternative solutions.
Ming Lu. CTO, eBay Classifieds Group Emerging Markets