Doug Bartow

Co-founder and Design Director in Troy, New York

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Doug Bartow is an art director and designer with over 25 years experience working with national and international clients.

As Director of Design at MASS MoCA from 1995 through 2003, Doug helped put the country's largest arts center on the world's cultural map by designing the museum's identity system, exhibition and wayfinding signage, merchandise, print collateral, exhibition catalogs and web presence.

Doug left MASS MoCA in 2003 to co-found id29 in Troy, NY. Since opening its doors, id29 has collaborated to build powerful brands, campaigns and marketing strategies for clients such as: COBRA PUMA Golf, Pitney Bowes, Firefly Bicycles, The Steve Case Foundation, Union College, The Travel Channel and Revolution Money, and was the agency behind Scholastic's national campaign for "Harry Potter and the Deathly Hallows" in 2007.

Doug earned a BFA in graphic design from the State University of NY at New Paltz and a MFA in 2D design from Cranbrook Academy of Art in Bloomfield Hills, Michigan, where studied with Muneera Umedaly Spence and Katherine McCoy respectively.

Doug is a long-time member of AIGA Upstate New York—the Professional Association for Design—whose mission is to build and promote the Upstate New York design community and advance design as a vital cultural force. Doug has been programming AIGA UPSTNY events in the Capital District since 2008. In 2016, he served a 2-year term as President of AIGA Upstate NY, helping grow the organization's member base and outreach to new levels.

Doug frequently lectures on design, and has written for design publications such as Speak Up and HOW Magazine. In 2010, Doug was named by Graphic Design USA as one of the top 50 People to Watch. In fact, Doug's name is right next to Saul Bass on that list. It's alphabetical ;)

Doug lives in Brunswick, NY with his family and enjoys fishing in the Adirondacks, playing in the local over 40s soccer league, and yelling at the television when Liverpool F.C. are on.

  • Work
    • id29