Elaine Fogel began her marketing career in her native Canada with agency freelance copywriting assignments on Procter & Gamble, Nestlé Carnation, and Kraft materials. Before relocating to the US, she held senior-level marketing positions at large organizations overseeing strategic brand building, integrated marketing communications, and customer service.
She is a professional speaker, marketing thought leader, and president/CMO of Solutions Marketing & Consulting LLC in Scottsdale, Arizona. Elaine is a contributor to SmallBizClub - “the premier destination for small business owners and entrepreneurs” - and her articles have appeared in many publications. People in 10 countries regularly read her blog, Totally Uncorked on Marketing.
She has been a contributing writer for The Business Journal and MarketingProfs, and her content was included in Guerrilla Marketing for Nonprofits by Jay Conrad Levinson, Frank Adkins, and Chris Forbes, Nonprofit Consulting Essentials by Penelope Cagney, and Share of Mind, Share of Heart by Sybil Stershic.
Elaine’s career has also included stints as a cookbook author, teacher, singer, and television show host. Her new book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success is now availableto purchase!