Spanning both client and agency leadership, I am a senior marketing and growth executive with 20+ years of experience driving brand and business transformation across Kuwait, Qatar, Bahrain, and Saudi Arabia.
My career includes leadership roles within global communications networks such as WPP plc, Omnicom Group, and The Interpublic Group — alongside senior client-side leadership positions within leading financial institutions.
Across my journey, I have both partnered with and worked within major brands including National Bank of Kuwait, Gulf Bank, Kuwait International Bank, Qatar National Bank, Ahli United Bank, EzBank (a QNB subsidiary), VIVA Telecom (now stc), Emirates Airlines, Americana Group, and General Motors — leading complex mandates spanning brand architecture, digital transformation, fintech integration, performance marketing, and commercial growth acceleration.
I am also the Founder & Fractional CMO of CODE Inc — a global digital think tank focused on building future-ready digital capabilities, developing talent, and enabling organizations to scale in a technology-first world.
A banking veteran with deep financial services expertise, I operate at the intersection of brand, business, and technology — architecting transformation agendas that convert strategy into measurable enterprise value. I combine strategic clarity with executional rigor to build high-performance teams and deliver sustainable growth in highly competitive markets.