Marketer, Teacher, and Didactic Coordinator in Lombardy, Italy
Filippo Selden is an enthusiastic expert in Marketing, Communication and Digital Branding. He started working in the early days of the digital boom, also contributing to the creation of eDay, the first free customizable newspaper. Following one of his greatest passions he then moved to the Music business. As Marketing Director in the world’s largest record companies, Universal and EMI, he successfully accomplished the launch of new Brands, decisive Licensing deals and a modern 360° exploitation of their immense catalog. He has collaborated as a blogger to the prestigious web-magazine Advertising Week and he was a member of the journalist jury at the Cristal Festival in 2014. He is currently Marketing Director of Advance Medical, market leader in the optical field. But his true passion is being the Didactic Coordinator of the Master in Brand Management and Communication of IED Milan, an uniquely stimulating activity.