Gordon Weiss is the founder and president of Waze Entertainment LLC, an international entertainment consulting firm specializing in event production, artist management and lifestyle branding for the electronic music community. In 2003, Weiss left a career with a prestigious landscape architecture and planning firm to begin his full-time artistic pursuit of electronic music production, performance, and engineering. He quickly developed a keen interest in nightlife event production and, after starting Waze Entertainment in 2006, he co-created Vessel, a renowned San Francisco nightclub on the entertainment scene since 2007. He has managed all talent, bookings and promotions since the club's opening. Gordon is also the co-founder of Liquid Revolver, a collaborative network for the nightlife industry community. With over 10 years of professional experience in performance and production of electronic music events, Gordon continues his groundbreaking work, expanding the scope of contemporary nightlife and developing unique large-scale music events. In 2011, Gordon joined OneBeat TV, a media company focused on electronic music.