Raleigh North Carolina USA
Graeme Newell is a customer loyalty researcher who shows organizations how to turn complacent customers into passionate groupies. He is a world-renowned speaker, consultant and thought leader in emotional marketing. Emotional Marketing is messaging that builds the customer's ego. People are so passionate about emotional marketing brands that they wear these logos on ball caps in the middle of their forehead. They name drop the brand names. "I'm a Grey Goose man." "I only fly first class and I only fly Virgin." There is a large group of people who refuse to eat at fast food restaurants that serve Pepsi instead of Coke. Graeme's company, 602 Communications, has consulted industry leaders including ESPN, GE, Intel, Comcast, Disney, Sony, CBS, Madison Square Garden, Roche — and many small and medium-sized businesses. Drawing from a library of 50,000 powerful and outrageous TV commercials, Graeme's most popular presentations are packed with the very best advertising in the world. He reveals the often hidden strategies that build strong customer loyalty. Graeme helps his clients achieve extraordinary customer loyalty through research, consulting, speaking, & white papers.