Hank Knaack
Customer research and Service Design
Hank Knaack
Customer research and Service Design
I partner with public sector and impact-driven teams to simplify complex workflows and improve outdated tech through human-centered design and systems thinking; co-creating services that truly work for everyone. With 10+ years in user research, product, and service design, I’ve tackled meaningful challenges – from immigration processing to health data exchange. I’ve scaled research and design in scrappy startups and large organizations alike, thriving in mission-driven, ambiguous environments – especially during system modernization or first-time builds.
🛠 Notable projects: • Shaped OPTN’s organ matching modernization roadmap @ Health Resources and Services Administration • Launched MVP digital medical data marketplace @ Datavant • Led provider experience research strategy @ CMS Innovation Center • Prioritized thousands of stalled immigration cases @ USCIS
📍Currently exploring: State & local government innovation | Climate change mitigation with health focus (circular water, extreme heat, sustainable food, resilient energy) | Mission-driven companies and public-private partnerships enhancing infrastructure and daily life