Hank Knaack

Customer research and Service Design

Hank Knaack

Customer research and Service Design

I help public sector and mission-driven teams simplify complex systems and modernize outdated services through human-centered design and systems thinking.

With 10+ years in user research, product, and service design, I’ve led work across immigration, health data exchanges, and other high-stakes systems… turning ambiguity into clear, usable solutions.

Notable projects:
• Organ matching modernization @ HRSA
• MVP digital medical data marketplace @ Datavant
• Provider experience research strategy @ CMS Innovation Center
• Immigration case prioritization @ USCIS

I’m especially open to hearing from: public-sector and civic teams, climate and health innovators, and mission-driven organizations building better infrastructure, services, and everyday experiences.

  • Work
    • Consultant
  • Education
    • University of Arizona
    • General Assembly
    • Irrational Labs