I am the fifth generation owner of the Ponty Winery in Canon Fronsac, Bordeaux. I grew up on my family’s winery before moving to Poitiers, Paris and then Boston to finish my law degree and master in management (HEC and MIT Sloan). After a short time as management consultant in Boston and New York, I started working with my father, or as he might call it, taking over from him and changing everything we used to do! I moved to Beijing to start our own import company in 2012. We only import our own wines, and control our distribution, pricing and image. The goal was for us to learn more about the Chinese market, and for Chinese distributors to have easier access to our wines and customized marketing support. Since then we have grown to become the biggest importer of Canon Fronsac wines in China, and China has become our largest market.