Henrik Steen Madsen

Musician and Small Business Owner in København, Danmark

Henrik Steen Madsen

Musician and Small Business Owner in København, Danmark

Visit my website

I'm the CEO of VOCAST. I'm basically a a creative guy. Guess that's why I was drawn towards Marketing. That was the only way I could create stuff in a big company!

I grew up building LEGO, playing with toy trains and racetracks before Computers and Internet. Learned to play the guitar and ever since I loved to create things! First effect pedals and speakers even a guitar once (today you would buy a Mexican Start cheaper than the parts). Then building bikes and tuning my Yamaha 50cc 4 gear (My granddad was a mechanic). And after we bought our first house I've been building ever since! Right now my recording studio is taking shape, so our band finally can record that album:)

After a few start-ups I learned that my passion in business is to create products. From my business degree from Copenhagen Business School I knew you got to create sustainable competitive advantage in order to grow profitably and survive in business. But the best way to sell more is to make a better product (as David Ogilvy once said). So at VOCAST I'm trying to inspire our team to build the products that create the most possible value for our customers.