Social Marketing Strategy in Sydney, Australia
Ian is passionate about all things social and enjoys nothing more than helping business leaders to build social marketing strategies that deliver results.
His own digital journey began in 2008. His first steps were a YouTube channel, a Wordpress site and a Twitter account that is still his ‘home’ today. He used these new tools on a voyage of discovery to document his journey as he came back to distance running in the USA after a few years out and, over time, built a solid community of runners tuning in each week for his latest updates.
In the years since, Ian has built followings on all of his personal platforms and raised the profile of numerous brands that he has been involved with, predominantly in the areas of recruitment and strategic consulting. His knowledge of the latest technology and tools has had a huge impact on the outcomes of his work and his influence has led policy and process change with many of his client organisations.
Ian has designed bespoke solutions for clients across a range of sectors and his corporate experience extends across businesses of all kinds - legal and professional services, marketing, sales, financial services, IT, oil and gas, consumer products, FMCG, retail, not-for-profit and the public sector.
Ian’s firm belief is that the amazing tools we have available to us today are underused and, in some cases, underpriced as we fight our competitors for the most valuable asset of all in today’s market place – attention.