Having founded multiple digital businesses and serving at CxO roles in two others at different growth stages, I have experienced startup life in all its glory. Over 12 years in this domain, I have got my hands dirty with various aspects of building a successful business.
While my core expertise is Marketing in all its forms, I have built and led teams across various functions. As an Entrepreneur, having built businesses across ecommerce, consumer internet, mobile and consulting, I love creating stuff from scratch and building stellar teams. As a Marketing geek, I love to research, deploy, analyze and scale new strategies and tactics to drive user acquisition and engagement for digital businesses.