Jane Westfall

CX Innovation Lead, X Labs in Austin, Texas

Jane Westfall

CX Innovation Lead, X Labs in Austin, Texas

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I help Fortune 500 brands and start-ups concept, plan, design, deliver and optimize their omni-channel services, products, innovation services and marketing initiatives - working cross functionally with design, engineering, research.

Driven by user-centered design-led thinking, I advocate for the user and drive brand resonance, innovation, acquisition, retention and growth using experiments and empathy and turn insights into actionable strategies.

I'm also a Co-Founder of Urban Bellhop, the first brand to service the sharing economy and aid in the adoption of the vacation rental market.

I came by way of working in venture capital, then business and innovation technology consultancies and held leadership roles at top interactive agencies such as @frogdesign and @AKQA (See LinkedIn). Clients include @IKEA, @Netflix, @DirectTV, @IntelMedia, @WellsFargo, @Visa, @Gap, others.

My avocations include interior design, applying usability to everyday environments ('Looks Good, but Works Better'), and property development.

"Solve the obvious problems others seem to ignore." Sir Dyson

"Every industry is open to innovation." Vin Khosla

"Design accelerates the adoption of new ideas." Yves Behar

  • Work
    • Electronic Arts