Jasmine Plavsic is the CEO of PRESSER, the content marketing company producing commercial business supplement magazines.
Previously, as a Country Manager of Calcus Publishing she managed the overall operations in Finland with 15 content marketing & sales professionals. Plavsic also has a background in the world's number one direct selling beauty company, Avon Products Inc (NYSE: AVP) where she was responsible for communications and print material production in Finland, Estonia, Latvia and Lithuania. Additionally she has extensive experience in fashion industry, marketing, sales support and PR.
She holds the MSc in HRM and BA (Honours) in Business Studies degrees from Oxford Brookes University and IBS Budapest.
Jasmine Plavsic has also been influencing as a Board Member in Helsinki Academic Women and is an active member in several other business associations. She is a regular columnist in the Union of Sales and Marketing Professionals magazine and blog.
Jasmine Plavsic takes business personally. She cares, hence makes things happen. During her professional life Jasmine has been acknowledged as the Most Innovative Employee (2009), Soul of the Team (2010) and the Employee of the Season (2012).
Fields of expertise: corporate communications, employer branding, internal branding, b2b sales, direct selling, publishing