Justin Kulovsek is an award-winning omnichannel marketing and digital engagement leader specializing in helping Medical Affairs teams in life sciences and pharma modernize how they educate, engage, and build trust with healthcare professionals.

Over the past 20 years, Justin has led transformative omnichannel strategy, digital media, and content initiatives across healthcare, entertainment, and nonprofit sectors, partnering with organizations such as Abbvie, Amgen, Horizon Therapeutics, Jazz Pharmaceuticals, Nielsen, CBS (The Good Wife), Netflix (House of Cards), Saturday Night Live, and the Rock and Roll Hall of Fame.

In life sciences, Justin brings deep experience translating complex science into compliant, high-impact engagement. He has supported major FDA-regulated launches and has helped teams build the digital and operational foundations required to move from one-off tactics to coordinated, measurable omnichannel programs. His work spans strategy, channel planning, content systems, analytics, and the practical realities of governance and review, always with the goal of making scientific engagement easier to execute, easier to measure, and more useful to the field.

Justin is known for combining creative vision with operational discipline. He has built and led omnichannel teams, guided organizations through digital transformation and audience expansion, and delivered campaigns that balance brand storytelling with real-world performance. That same blend of creativity and precision has also powered his work in entertainment and experiential, including leading the development of Saturday Night Live: The Experience and initiatives tied to iconic cultural brands, giving him a rare edge in designing engagement that cuts through and actually gets used.

Justin provides consulting support across:

Omnichannel strategy for Medical Affairs

• Omnichannel roadmaps that align to scientific priorities, field needs, and internal capabilities
• “Start simple, scale smart” programs for teams new to digital
• Channel and journey design that supports both proactive and reactive scientific exchange

Digital operations and execution

• Content planning and modular systems that make MLR-approved materials easier to deploy across channels
• Campaign orchestration, measurement frameworks, and performance optimization
• Practical guidance on data, privacy, and compliant engagement enablement

Media and communications integration

• Smart use of digital, Connected TV, streaming, and selective traditional channels to extend reach and reinforce credibility
• Integrated plans that create a cohesive experience across field, email, web, and paid media

Whether you are building a modern Medical Affairs engagement model, launching a new initiative, or moving beyond disconnected tactics, Justin is a trusted partner who brings clarity, momentum, and measurable progress.