Marketing Director in Cambridge, United Kingdom
As a senior digital experience and marketing professional with around 10 years experience, I have managed the digital presence of 3 international organisations, enabling me to develop a specialist range skills and experience across a broad spectrum of digital channels, formats and audiences. I am currently working in a global marketing role at a leading scientific contract research organisation.
I bring a particular focus and strength in understanding how to effectively transform overarching organisation strategies and objectives into efficient, measurable and outcome-focused digital programmes and marketing initiatives.
My core skills and experience include digital marketing strategy, content strategy, user research (including UX, journey mapping and information architecture), social media strategy, data management, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), lead nurturing, marketing automation, analytics, and budget management.