Karen Nicole Hansen
engagement, marketing, and Social Media Manager in Kansas City, Missouri
Karen Nicole Hansen is the Supervisor of Engagement for a digital advertising agency in Kansas City. She is a data-driven marketer with a love for segmentation, engagement, loyalty and retention, and generating revenue for lifestyle brands.
Likes: a/b testing, experiments, connecting with brand ambassadors, improving processes, event planning
Dislikes: anecdotal data, stale coffee.
She is the former Global CRM Manager and Head Moustache Cheerleader for the Movember Foundation. To get involved in the global men's health movement or to make a donation, visit Movember.com.
Karen's most notable work includes: her first viral campaign at Bliss in 2008; the relaunch of PUMA.com in 2011 where she was awarded an FWA and two MITX awards for Best User Experience and the Consumer Goods Award; her contributions to the award-winning Compete.com blog, including a post about Location Based Services that was picked up by Reuters.
Technical Skills: Salesforce, Excel, Word, PowerPoint, Google Analytics, SEO, competitive intelligence, remote team management, social media marketing, community management, content strategy