Katie combines keen critical analysis with creative problem-solving to develop new methodologies and uncover customer insights. She works at ?What If! Innovation and brings an extensive background in both traditional ethnographic research and new social media technologies to help clients understand their consumers—and, most importantly, form a deeper and more authentic connection with them.
She received her master’s degree in online communities from the USC Annenberg School for Communications, where she launched a crowd-sourcing startup that mapped citywide trends by neighborhood and researched the effects of online communications and micro-blogging on human interactions and relationships as part of her thesis work.
Outside of work, Katie traces the sidewalks of East Williamsburg to photograph people that inspire her or goes on color explorations through Bushwick's graffiti-painted landscapes.