Katie Richmond

marketing and Communications in Chicago

Katie Richmond

marketing and Communications in Chicago

Hello! I’m Katie, a dynamic B2B marketing and communications leader passionate about driving brand growth and customer engagement.

With a proven track record in developing and executing integrated marketing strategies, I specialize in crafting compelling narratives, generating demand, and driving measurable business impact. My customer-first approach allows me to deeply understand audience needs and translate them into high-performing campaigns across multiple channels.

I’ve worked with both private equity-backed technology companies and publicly traded travel technology leaders, honing my ability to navigate fast-paced environments, adapt to evolving market dynamics, and implement innovative marketing strategies. Whether it's optimizing content strategy, enhancing brand positioning, or streamlining marketing operations, I bring agility, creativity, and a results-driven mindset to every challenge.

I help companies tackle key business challenges by aligning marketing strategies with overarching business goals. Whether it's improving lead generation, strengthening brand awareness, increasing customer retention, or optimizing marketing processes for greater efficiency, I deliver solutions that drive sustainable growth. My ability to bridge the gap between marketing and sales ensures that marketing efforts translate into tangible business results.

I’m excited to connect with forward-thinking organizations looking to elevate their marketing efforts.

Let’s start a conversation—click the "Contact me" button to get in touch!

  • Education
    • MBA: Loyola University Chicago
    • BS: Michigan State University
Recommendations
Katie is a solid combination of collaborative team member and strong individual contributor. She is naturally creative and a great brainstorming partner, who helped me grow as a marketer. For 7 years we worked together at Amadeus to develop, implement and improve strategic marketing plans and campaigns. Katie is skilled at developing value propositions for technical products because she understands what motivates the customer (see full testimonial on LinkedIn).
https://www.linkedin.com/in/heather-nowaczyk-19452514/
I have worked with Katie for 7 years in roles where she was either a direct member of our customer segment marketing team, or a close collaborator while in a product marketing role. Katie encompasses the skill set of a quality marketeer – excellent communication skills, creativity, strong organizational and planning abilities and above all, a great team contributor. She is extremely customer focused and always showed a deep understanding of their needs, trends and dynamics to effectively market
https://www.linkedin.com/in/victoria-fernandez-3889935/
Katie joined my newly created Go To Market team with the goals of improving the department’s internal communications and strengthening Amadeus’ external product marketing. She was successful in leading these initiatives because of her ability to recognize organizational and customer needs and then collaborate with the necessary stakeholders to complete the objective. Katie created and introduced new processes and tools to the department (see full testimonial on LinkedIn).
https://www.linkedin.com/in/mudassarwaqar/