Kevin Bauer

Medford, OR

OK, here's the whole professional explanation thing:

I am a digital commerce and marketing senior executive with deep experience taking smaller businesses and making them big as well as transforming large retailers into modern Omni-Channel retailers.

I am a lover of challenges which started professionally when I moved to England to be one of the first employees to open Enterprise Rent-A-Car in the UK. After helping make it the largest rental company in the UK, and profitable in less than 3 1/2 years, I left to join Yahoo! as European Director for Autos where I lead the merging of the Kelkoo eCommerce business model with the Yahoo! media model and created the 2nd largest automotive site in 9 European countries.

After moving back to the US, I joined as VP of eCommerce and Marketing, taking them from a niche site to an IR top 250 business, more than tripling revenues and profitability.

I then moved on to be the VP of marketing for Alchemy Solutions in order to reinvent their brand. In the process I was fortunate enough to win the praise of the industry, customers, and analysts alike while growing lead generation nearly 100% Y/Y.

I then became the Director of Digital Commerce for Cabela's, the largest outdoor store on the planet. Here I was leading digital strategy and marketing while opening and leading the first Digital Innovation Lab for Cabela's in Denver, CO.

Most recently I am honored to have joined Harry & David as the VP of Digital Commerce where I will lead, mentor and partner with the teams that drive UX, Digital Marketing, Digital Merchandising and Analytics as we become the next Omni-Channel leader in retail.

OK, now the good stuff:

I LOVE Star Wars, LOTR and all Sci-Fi. I am a BIG lover of animals, especially my 3 dogs, 2 chinchillas and bunny. I am American, but lived much of my adult live in England.

I am a gadget geek, sports fan and ultra competitive at pretty much everything. I am always hatching some damn fool crusade plan to rule the galaxy, go on a great MTB ride, catch fish or run a marathon in less than 4 hours.

I am an entrepreneurial sort and a leader at heart. I love helping people be successful and watching them shine, and I has been through enough personal and professional success as well as tragedy to know deeply, and live passionately for, the things that really matter.

  • Work
    • Harry & David
  • Education
    • Oregon State University