Consultant in Washington, DC
Lara Aulestia has years of media and advertising sales experience, focusing in Artificial Intelligence, Big Data, Online Research and AdTech. She has worked with startups as well as Fortune 500 companies.
At Resonate, Lara is Executive Director of Business Development for Resonate's political/advocacy business. She works with political campaigns, consultants, 501c4's, trade associations and corporations looking to reduce regulatory hurdles and influence and understand voter motivations using Resonate's adtech/programmatic and SaaS based platform across all paid online media (mobile, social, video, display).
She also co-founded #RevoltDC Hackathon bringing together the best and brightest developers from across the nation to build the next generation of digital political technologies.
A seasoned professional in digital, analytics and online media sales, Lara was previously the Director of Online Sales for Clear Channel Communications and worked with both political and consumer clients. There, she was responsible for the revenue and development of ten website brands and their associated social platforms, mobile apps and streaming radio stations. Prior to Clear Channel, Lara sold integrated sponsorships for CBS and started her career executing research and focus groups for local and national clients.
Lara is an active member of the Public Affairs Council and the American Association of Political Consultants. She is also a guest lecturer for Georgetown University’s Advocacy and Grassroots course as well as for organizations looking to understand the intersection of digital communications and politics. Lara is a Member of the Corporate Committee for the Trust for the National Mall chaired by Laura Bush.