Edmondson Manning

A: I am a poor poker player, for the reason that I can't help grinning like the village idiot when blessed with a winning hand or frowning like a sad clown when given a dud.

I also never mak...

Q: I have a good idea for an amazing new product. There is nothing like it in the marketplace and no competition that I can find. I think it'll be-a enormous success and so does everyone I tell the idea to. I'm prepared to bet the farm with this one. What do you consider my chances of success are?

A: I am a poor poker player, for the reason that I can not help grinning like the village idiot when blessed with a winning hand or frowning like a sad clown when dealt a dud.

I also never make odds on the achievement of 'amazing services' because more often than maybe not the only thing that is amazing is the way the solution is wholly overlooked by the buying public. In my own software business there has been instances when we came up in what we thought was an amazing concept for an amazing piece of software - a piece of software so amazing, in fact, that we realized that all mankind could sit up and take notice, then line up to create us checks.

After numerous hours and thousands of dollars spent creating the item we were surprised to find the only people who thought the program was really wonderful was us.

We made mankind yawn. Quite an incredible accomplishment, if I do say therefore myself.

It concerns me that you say there's nothing like your idea in the marketplace. While you might think that's the best thing, it could really mean that there is no market for your product. The same is valid for deficiencies in opposition. A total absence of competition might mean that there's no interest in this type of item.

Rarely does something show up that revolutionizes a business. Rarer still does an item create-a new business alone. So, how can you tell if your amazing new product is really worth gambling on? The stark reality is, it is possible to never be hundreds of sure that your thought will offer. No-matter how enamored you're of it or how much your friends rave about it, the achievement of the new idea depends on numerous elements, a lot of which are beyond your control.

Such facets include:

The possibility of the idea: is this really a solution that you might build a business around? Does the theory have the potential to generate revenue or customer loyalty? The peop