My focus is on working closely with brands to create or improve an existing go to market strategy. I work as a solo Digital Strategist for some clients and bring in a team of specialists to offer a broader suite of services, depending on the type of engagement.
Digital Strategy: Product Marketing, Customer Identification, Competitive Analysis, Go To Market Strategy. We identify what's working for you, what isn't, how we fix your marketing strategy to shorten time to market and generate more leads and revenue.
* Competitive Analysis & Positioning
* Brand Identification & Positioning
* Social Media Marketing Platforms & Processes
* Search Engine Rankings & Analysis
* Brand Impacters & Advocates
* Profiling your Customers
Content Development and Distribution encompassing: Web Site Content, Blog, Marketing Collateral, EMail Campaigns, PR. Analyze what's good and bad with your content, identify what Analytics or Performance Metrics are in place. Education and mentoring are part of the process.
* Content Analysis & Strategy
* Traffic Analysis and Throughput
* Benchmark Metrics
* Web Site and Blog Content
* Video Strategy & Distribution
* Article Marketing and Link Development
Social Media Marketing and Engagement: Identify what's the optimum Social Communities or Platforms for you to establish a presence and engagement with: Twitter, LinkedIn, Facebook, Flickr, YouTube and second tier alternative Platforms: Posterous, Tumblr, et al.
* Messaging & Content Strategy
* Platform Strategy & Focus
* Community Identification
* Cross Promoting Your Content
Measurement and Analytics: Aligning your business strategy with performance, what's working, what isn't, where Traffic, Leads and Revenue are flowing from.
* Social Reach
* Web Site Traffic & Analytics
* Social Sentiment Analysis
* Twitter, Facebook and LinkedIn Analysis & Optimization
* Engagement Analysis
* Social CRM & Listening Platforms