I conceptualize, research, write, edit, deploy and manage meaningful content for print, online and mobile that encourages audiences to take actions that have bottom-line results.
I craft content using my own Triple R strategy.
The first R ensures that the content RESPECTS the requirements of its readers and the platform on which it's delivered.
The second R makes sure the content RESONATES with its target audiences by incorporating effective storytelling, presentation and interaction.
The final R READIES to act on the content, ranging from simple conversation to helping them find answers to service and support questions or convincing them to buy products and services.