Marcello Genovese

Marcello Genovese is a product executive and technology strategist with over eight years of experience building and scaling digital platforms across Europe. His career trajectory began early and unconventionally—shaped by entrepreneurship, experience in the entertainment industry, and a deep understanding of how technology platforms can better serve their users and creators.

Raised in Germany, Marcello grew up immersed in the entertainment world. His father, a professional singer and artist, took him along to performances throughout his childhood. This early exposure to the creative industry gave Marcello firsthand insight into the challenges artists face monetizing their talents—insights that would later inform his approach to platform design and creator economics.

Marcello's technical foundation began at age 8, when he built his first website for his father's artist agency. By 15, he had launched a web hosting agency, becoming Germany's youngest entrepreneur. Before transitioning fully into technology development, Marcello also worked as a party photographer, DJ (performing as DJ MarciG), and wedding singer at some of Germany and Switzerland’s most prestigious venues. These experiences positioned him to understand both the creative and commercial sides of the creator economy.

In 2015, Marcello partnered with Stefan Graf, and together they founded over five companies across various technology sectors. A previous venture in the livestreaming space, launched in 2020, drew on Marcello's extensive experience in platform development and creator monetization models.

Marcello specializes in product-led growth, platform economics, and user testing methodologies. He has built a strong track record designing scalable products and transparent monetization systems that prioritize creator compensation and user empowerment. His approach combines technical execution with creator empathy—a perspective shaped by his background in performance and entertainment.

Today, Marcello partners with founders and leadership teams as a strategic advisor and growth partner, helping them build scalable products, align strategy with execution, and design platforms that serve their users with integrity and transparency.