Paul Marobella, Jr.
Advertising in Chicago, Illinois
I am the CEO for one of the largest Havas Villages, globally, based in Chicago and Head of CRM/Data for North America. The Havas Chicago group consists of over 500 amazing people—all focused on becoming the most creative company in the American heartland with a laser focus on reinvigorating great American brands through cultural relevance.
An executive for the modern marketing and data era, I have almost 25-years of in-the-trenches experience built on a foundation of how digital, data and social marketing are changing our understanding and engagement with brands. My career began in early days of digital during the mid-90’s and evolved to blend classic brand strategy with modern approaches to technology and data-led brand engagement.
My obsession for how technology continues to evolve brand loyalty has fueled some of the most powerful brands in the world including Nike, Microsoft, Home Depot, Motorola, IBM, Conagra Foods, Craftsman, Kenmore, Autozone, DISH Network, Citibank and many more. Many of the world’s top CMO’s and CEO’s rely on him for insight and guidance on where to bring their brand and marketing strategies. And I've won numerous awards as best and brightest strategist from Advertising Age, but also while leading respected agencies such as Greco Ethridge Group, Wirestone and Havas they have won various agency of the year accolades.
I lead strategy for Havas’ North American mergers and acquisitions team, the global data strategy council and is the North American head of CRM. A community advocate, am also the Chairman of the Chicago Blackhawks charity, the Inner-City Education Program providing educational scholarships to inner-city hockey players attempting to escape the tragedies of inner-city Chicago.