Throughout my career, I’ve helped organizations navigate change, scale with purpose, and drive innovation through storytelling, culture, and values-led strategy. With deep expertise in brand and digital transformation, business strategy, organizational design, change management, and coaching, I’ve supported C-level executives and founders to achieve global growth.

At my core, I’m a pattern shaper—I find clarity through creation. I see the systems beneath the surface, connect dots others might miss, and translate complexity into momentum. That’s my superpower: bridging empathy and execution to help leaders and teams move from vision to velocity.

When I’m at my best, I help leaders spark optimism, build communities, and inspire change.

I’ve called Toronto, Montréal, and now Austin home, while my work has taken me across Canada, the U.S., Australia, Colombia, Hong Kong, Indonesia, Kenya, and the U.K.. Each place has deepened my perspective on how culture, creativity, and human connection shape a brand’s story and impact.

Along the way, I’ve partnered with global icons like Netflix, Four Seasons, Audi, Google, Destination Canada, M&M’s, and Unilever alongside impact-based organizations like Forest Carbon, Movember, World Resource Institute, YLabs and Operation Pre-Frontal Cortex, leading strategy, creative and data teams to tell the stories that make a difference. I’ve helped agencies win Agency of the Year honors, delivered award-winning campaigns (including multiple Cannes Lions, LIAAs and Effies), and spoken on stages at SXSW, Banff World Media Festival, Tech Toronto and the Vancouver International Film Festival about the importance of creativity, innovation, and culture.

Beyond work, I’ve created spaces for connection and storytelling. I founded a roaming Supper Club of change-makers in Toronto, New York, Austin, and Las Vegas during cultural moments like Ad Week, SXSW, and CES, bringing together founders, creators, and community builders around the dinner table. I’ve also been on the Board of the Toronto International Film Festival, supporting an organization that celebrates storytelling in all its forms.

Outside of marketing, I’m a live music photographer and a published music journalist with Brooklyn-based publication The Pop Break and my blog at: @Roguemischief.blog — passions that keep me close to culture, creativity, and the power of shared experiences.

What I’ve loved most throughout my career — whether leading global brands, mentoring founders, or capturing stories through music and photography — is helping people feel more connected, inspired, and optimistic about what’s possible.

For ambitious scale-ups looking for a fractional CMO connect with Matt on LinkedIn to learn more.