Mathew Williams

Amsterdam

Hi, my name is Mathew Williams (yes, with one t) and this is my personal space. I was born in Sydney Australia, but grew up enjoying the sun, surf and sand along the Sunshine Coast in Brisbane Queensland.

I have always been determined to take every opportunity in life, try different things and take on new challenges, which has led me from being a Jackaroo (working on a 40 thousand acre sheep station), to doing project management on large construction projects in Australia (Architectural Hardware) to working as a day trader on the stock market to working as a Divemaster for off shore dive boats on the Great Barrier Reef. I also found time to study commerce (Bachelor) at James Cook University and had a great time doing it. My love of adventure has led me to my current home in the Netherlands where I have worked in a secure NOC (network operations centre) starting on first line technical support but over 2 years being promoted to 2nd and then 3rd line, supporting the global network infrastructure of Unisys. My last job was working for Heineken International Amsterdam working in the Webcentre, helping to bring great brands like Heineken, Amstel, Desperados, SOL etc. into the digital space, working in many areas including technical project management including hosting, DNS, security, vendor selection, analytics, service management, email marketing, web streaming (half year and full year results), launching brands on social media and creating various global guidelines for all local (country) markets to follow. On one project (Star Player –web and iphone app) we even won a gold Cannes Lion award!

I’m currently freelancing and building my own consultancy business which uses my extensive experience to help organisations create proper online strategies for their brands and businesses. I can help with digital strategies, domains, analytics (Google Analytics and Facebook Insights), project management, hosting, social media – including giving each brand a unique tone of voice, security, testing, vendor management etc. For more information about my services you can check out Mawidigital.com or MawiMedia.com. I’m also currently working on my startup 6pack.com which has been a fantastic experience. matwill.com