Moran Mays

An artist spends years honing his craft. He writes world-class songs and performs them in a way that moves his listeners to tears. He documents a demo tape and sends it to record labels. If you have an opinion about families, you will likely require to explore about company website. H-e gets a deal and becomes rich, popular and adored.

The lesson: demo videos would be the secret of becoming a famous artist.

Wait, you say, the demo tape was just something, just his method of promoting his talent. It's his ability as an artist that got him the agreement and made him famous.

You are right, obviously. H-e may have become just like famous if a record executive found him face-to-face, or found out about him from a friend, or as a result of a number of other events.

Which brings us to the news release.

Somehow, the news release has brought o-n a magical status as the alpha and omega of promotion. Want to become rich? Send a press release. Wanna become famous? News release. Wanna get on the cover of Newsweek? News release.

Advertising 'gurus' are springing up all over the Internet offering the press release because the answer to all marketing ills. Just knock out a launch, mass e-mail it to writers, sit back and watch for Oprah to call.

It is a cruel joke.

Here's the reality: the news release is no longer important to your potential of rating free publicity than the demo tape was to your musician friend. If he'd no skill, if his songs sounded like trash, the best recorded demo tape on earth would not get him signed. Ditto for the publicity seeker. Unless you have an account to tell, your news release is absolutely worthless.

I am not knocking the news release -- it is an important tool. However it is simply that: a tool. It's not the first thing you will need to take into consideration when it comes time to seek publicity. In-fact, it's among the last. And it's not essential (I've gotten lots of advertising with just a pitch letter, an instant e-mail or a call).

If you worship at the shrine of the press release, it is time to rearrange your priorities. Here, then, are things that are MORE impor-tant than the usual press release in producing publicity:

1. A story. Going To read meilleur taux immo certainly