Michael A. Levin

Westerville, OH

Michael A. Levin

Westerville, OH

I am an associate professor of marketing at Otterbein University in Westerville, OH. I teach, research, and consult.

I received the Cengage Pride/Ferrell Innovations in Teaching award for my inclusion of the Pecha Kucka presentation format. I have been a finalist for my innovative teaching for analytics, and critical thinking skills.

My teaching style incorporates active learning including simulations, clients, and student-centered projects. This approach fits well with corporate training, which I have conducted. I work with the National Association of College Stores as part of its Leadership Institute.

My research has appeared in top journals including the Journal of Marketing Theory & Practice, the Journal of Personal Selling and Sales Management, and the International Journal of Retail and Distribution Management. I focus on marketing and technology including:

individuals’ motivations to use technology and social media at work, and in a retail context;

consumers’ likelihood to attend sporting events;

retailers allocation of resources to remain competitive.

My consulting includes working with:

a fundraising company to develop new surveys and to improve current surveys;

a state agency to design a data collection tool and to analyze the subsequently collected data;

a real estate firm to suggest new markets, and potential sponsors.

I also perform mini-workshops related to marketing, research, and analytics.

I am available for consulting assignments, addressing groups, and conducting corporate training.

  • Work
    • Otterbein University
  • Education
    • Ph.D. - Texas Tech University
    • MA - University of Iowa
    • BBA - Univeristy of Oklahoma