Michael Safar

Property Investment Adviser and Residential Real Estate Specialist in Australia

Property Investment Adviser | Strategy-Led Property Specialist

Michael Safar is a Qualified Property Investment Adviser (QPIA®) and licensed real estate professional with almost two decades of experience across residential property investment, wealth strategy, and financial structuring.

Since 2009, Michael has helped Australians make clear, strategy-led property decisions grounded in research, sound financial structure, and long-term thinking. He works with investors at all stages of their journey, from those purchasing their first investment property to experienced investors seeking clarity, direction, and portfolio refinement.

Michael’s background spans property advisory, financial planning, mortgage broking, and SMSF strategy, developed over almost two decades of working through complex investment scenarios. This breadth allows him to simplify complex property investment challenges, helping clients cut through market noise, understand risk and trade-offs clearly, and move forward with confidence and structure.

He is known for his calm, practical approach and his ability to translate complex property and financial concepts into clear, considered strategies aligned with each client’s broader wealth goals and personal circumstances. Through this work, Michael has become a trusted voice in the property investment industry, valued for his focus on clarity, discipline, and sustainable, long-term outcomes.

Michael is the founder of SAFORE, a Sydney-based property investment advisory that provides strategy-first guidance to investors Australia-wide. At SAFORE, property is never the starting point. Every decision is shaped by purpose, structure, and long-term direction.

He continues to work closely with investors, professionals, and referral partners who value independent advice, transparency, and thoughtful guidance, and who recognise that sustainable wealth is built through clarity, discipline, and well-structured decisions over time.

Work
- Founder – SAFORE

Testimonials

Excellent service!!! Since day 1 Michael and Vivian were incredibly professional, taking the time to explain all the steps and providing advice and guidance. We were impressed with the quality of information provided in our meetings and in writing. Clear, easy to read and understand. Michael's friendly manner made it very easy for us to feel comfortable to ask questions. The overall process has been extremely smooth which we highly appreciated. It felt like talking to a very good friend . . .

Adriana Loreto

We were recommended the Safore Group services by a relative and couldn’t be happier with the professional services we have and continue to receive. Michael’s broad knowledge of property across Australia and the strategy to building a long term portfolio is truly exciting! We feel confident in the advice and direction we are receiving and have already recommended Safore to numerous friends.

John Sadek

Michael and Vivian at Safore Group have been amazing! As first time investors they have made this experience so positive, smooth and easy and we couldn’t ask for anything more. They are so professional, committed and contactable, we definitely recommend them and will be using them again. The best!

Helen Wood

I cannot express enough gratitude for the fantastic service provided by Michael. From our very first phone call, I knew I was in capable hands. Michael took the time to understand my investment goals and tailored his advice accordingly, helping me to achieve an amazing result that will allow me to reap the benefits now and for years to come. His communication, professionalism, expertise and promptness truly shines and it's clear he is dedicated to client satisfaction.

Natalie B

I recently had the pleasure of working with Michael, and I couldn’t be happier with the experience. From start to finish, Michael demonstrated a level of professionalism, expertise, and dedication that truly exceeded my expectations. Michael took the time to understand my needs and preferences, ensuring that he only presented properties that aligned with what I was looking for. His knowledge of the local market was impressive, and he was always available to answer any questions

Jack Yao

Dealing with Michael and Vivian has been an absolute pleasure. The whole engagement experience has been informative, thorough and simple. Absolute professionals!!! Strategy is often difficult to translate into simple understanding and Safore group made it very easy to understand. Would absolutely recommend them and do it all again. Well done Safore Group !! Thank you Alex and Valerie

Valerie Sadek

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