Michael Safar

Property Investment Adviser and Residential Real Estate Specialist

Michael Safar is a Qualified Property Investment Adviser (QPIA®), licensed real estate professional and founder of SAFORE.

Since 2009, he has helped Australians make clearer, more confident property investment decisions through a calm, practical and strategy-first approach.

Known for simplifying complex property strategies, Michael helps clients look beyond the property itself and understand the bigger picture: finance, structure, timing, risk, lifestyle and long-term goals.

His experience across residential property, financial planning, mortgage broking and SMSF strategy gives him a breadth of perspective few advisers can offer.

Michael is a trusted voice in the property investment space, regularly sharing practical insights with clients, referral partners and industry audiences. His philosophy is simple: property should support the life people want to create, not compete with it.

As the founder of SAFORE, he works with first-time and experienced investors, busy professionals, families, and referral partners who value clarity, structure, and long-term thinking.

Outside work, Michael is a father of two who enjoys travel, dining and sport, and is a loyal Canterbury-Bankstown Bulldogs supporter.

Testimonials
Excellent service!!! Since day 1 Michael and Vivian were incredibly professional, taking the time to explain all the steps and providing advice and guidance. We were impressed with the quality of information provided in our meetings and in writing. Clear, easy to read and understand. Michael's friendly manner made it very easy for us to feel comfortable to ask questions. The overall process has been extremely smooth which we highly appreciated. It felt like talking to a very good friend . . .
Adriana Loreto
We were recommended the Safore Group services by a relative and couldn’t be happier with the professional services we have and continue to receive. Michael’s broad knowledge of property across Australia and the strategy to building a long term portfolio is truly exciting! We feel confident in the advice and direction we are receiving and have already recommended Safore to numerous friends.
John Sadek
Michael and Vivian at Safore Group have been amazing! As first time investors they have made this experience so positive, smooth and easy and we couldn’t ask for anything more. They are so professional, committed and contactable, we definitely recommend them and will be using them again. The best!
Helen Wood
I cannot express enough gratitude for the fantastic service provided by Michael. From our very first phone call, I knew I was in capable hands. Michael took the time to understand my investment goals and tailored his advice accordingly, helping me to achieve an amazing result that will allow me to reap the benefits now and for years to come. His communication, professionalism, expertise and promptness truly shines and it's clear he is dedicated to client satisfaction.
Natalie B
I recently had the pleasure of working with Michael, and I couldn’t be happier with the experience. From start to finish, Michael demonstrated a level of professionalism, expertise, and dedication that truly exceeded my expectations. Michael took the time to understand my needs and preferences, ensuring that he only presented properties that aligned with what I was looking for. His knowledge of the local market was impressive, and he was always available to answer any questions
Jack Yao
Dealing with Michael and Vivian has been an absolute pleasure. The whole engagement experience has been informative, thorough and simple. Absolute professionals!!! Strategy is often difficult to translate into simple understanding and Safore group made it very easy to understand. Would absolutely recommend them and do it all again. Well done Safore Group !! Thank you Alex and Valerie
Valerie Sadek