Michelle started her event planning career
as a college student by planning a large scale events such as homecoming which included hot air balloon races and parades. From there it was on to a professional life as an event planner where multi-tasking and logistics are her forte'. As a conference coordinator, she organized and coordinated conferences for high school students. As a professional fundraiser, Michelle coordinated everything from multi-day chocolate festivals to formal dinners for 500. Currently, she's the Associate Director of Alumni Relations at MTSU, the largest undergraduate university in the state of Tennessee where she has returned to her life of working on large scale homecomings, reunions, tailgates, and completed the MTSU Centennial Gala hosting 1200 alumni and friends (seen here at left.)
Michelle turned her love for planning and developing creative and innovative event designs into a popular blog, Everyday Celebrating, whose purpose was to both educate the readership on how to create a celebration of everyday life out of everyday things with simple budgets. The blog also functioned as to showcase others’ visionary and imaginative outcomes. At the height of it's popularity, it was 3rd in the Cision Influence Ranking (underneath Martha Stewart).
Michelle expanded her event expertise from blogging to social media & virtual global marketing and promotions. She has worked in association with companies such as Smilebooks, Cheerios, 3M, Garnish, Hershey's, Stirrings, Carolina Pad, Plates and Napkins, Tiny Prints and more in everything from being a brand host of Twitter "parties" to live tweeting the Oscars on behalf of brands to attending events/conferences as a sponsored brand representative.
She frequently speaks to groups about social media management/marketing with one of her popular presentations being "Pinterest for Business". Michelle is passionate about young people and their use of social media and is a frequently requested speaker for college students on the topic of social media integrity and personal branding. She is currently developing a program "Social Media 101 for Parents" which will service parents of K-8 age students.