My journey began in the world of multinational advertising, working both behind the scenes as a designer and in front of the camera as a dancer, singer, model and event hostess. That dual perspective, precision and performance, systems and emotion, continues to shape how I move today.

As the founder of Skate Love® Music Festival and creator of BCN Roller Dance®, I work at the intersection of culture, music, movement and experience design.

Having experienced the industry as both designer and client, I understand how ideas travel from concept to execution, from brand building and partnerships to ticketing ecosystems, digital infrastructure, production and community growth.

Today, I'm expanding my work into experience design, creative direction, consulting and speaking.

I'm open to collaborations, advisory roles and speaking opportunities with brands, organizations and events that believe in the power of culture, community and meaningful human experiences.

♥