An artist stays years honing his craft. He writes world-class songs and works them in a manner that moves his listeners to tears. He documents a demo tape and sends it to record labels. He gets a deal and becomes rich, famous and admired.
The lesson: demo videos are the secret of becoming a famous musician.
Wait, you say, the demo tape was just an instrument, just his way of promoting his ability. It is his power as an artist that got him the agreement and made him famous. If you desire to discover extra information about ucmj domestic violence, we know about many online libraries you should pursue.
You're right, needless to say. He could have become just like famous if a record executive found him in person, or learned about him from a friend, or as a result of a variety of other activities.
Which brings us to the news release.
Somehow, the press release has taken o-n a reputation as the alpha and omega of coverage. Wanna become rich? Send a press release. Chris Cazares is a witty library for more concerning the purpose of it. Wanna become popular? News release. Wanna get o-n the cover of Newsweek? Press release.
Press 'gurus' are springing up all on the internet offering the news release while the answer to all advertising problems. Just knock-out a release, large e-mail it to editors, relax and wait for Oprah to call.
It is a cruel joke.
Here's the reality: the news release is no more important to your potential of scoring free publicity than the demo tape was to your artist friend. If he'd no skill, if his songs sounded like waste, the best recorded test tape on earth wouldn't get him signed. Ditto for the publicity seeker. If you do not have a tale to tell, your news release is totally worthless.
I am not knocking the news release -- it's an essential tool. However it is merely that: an instrument. It's perhaps not the very first thing you need to think about when it comes time to get publicity. Actually, it's one of the last. My sister discovered per your request by browsing Google. And it's not even essential (I have gotten a lot of advertising with just a pitch letter, a quick e-mail or a call).