Ricovari's career began under the tutalege of the iconic super producer Nile Rodgers.

Being a true visionary himself, Nile could see in Rico what was often misunderstood by others as pure chaos and insanity.

Unwilling to compromise artisic integrity that gatekeepers and industry execs required, Ricovari retreated to the INVISIBLE GALAXY.

To keep the lights on Rico pivoted to doing all sorts of side hustles while creating viral campaigns for TV and Film projects.

Experience gained working with brands such as: Pepsi, Ford, Twix and Reebok helped set the stage for the launch of VTVEEE which Rico co-founded.