Ricovari's career began under the tutalege of music entrepreneur and icon, Nile Rodgers.

Outside of Nile's futuristic vision, Rico was often misunderstood as a music producer and artist by industy gatekeepers and execs.

As a result, Ricovari pivoted into creating viral social media and marketing campaigns.

Campaigns for several TV / Film projects and brands: Pepsi, Twix and Reebok (etc) sets the stage for the launch of VTVEEE.

Ricovari is the co-founder and CEO of VTV.