Ricovari's career began under the tutalege of living legend, music icon Nile Rodgers and the late great boxing promoter and entertainment mogul Ronald “Butch” Lewis.

Although he started out as a music producer and artist development specialist, Rico has become quite adept at executing creative social media campaigns that go viral.

Rico has produced music and marketing campaigns for dozens of TV and Film (HBO, FOX, Universal) projects, major artists and brands such as Fetty Wap, Ford, Twix, Wendy's and Pepsi.

Ricovari is the co-founder and CEO of VTV.