1. Approach a problem with a rough inspiration
2. Refresh and clean the idea to a polished perfection.
3. Deploy the product for the world to enjoy.
I’m a product marketer and digital strategist.
Like chess, Marketing is a game of strategy and positioning in which your next move ensures whether or not the buyer purchases your product amongst a sea of alternatives which may be similar, or even better than your own. I love everything about product developement... grabbing the consumer’s attention, holding it and creating a valuable, memorable experience for him or her throughout the product’s life-cycle.
From market research, to messaging and positioning, all the way to developing the product, I do what I do for that one moment – the moment in which the consumer has two products in their cart, they put your competitor’s product back on the "shelf" and they bring yours to the register.
I have online marketing experience and an obsessive passion for new media and technology.